MennoSota
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Before the Gophers football team boarded coach buses for their road trip for a game in Madison, Wis., last fall, each player received a small travel canister of Axe Body Spray.
The Gophers were headed to play Wisconsin in battle for Paul Bunyan’s Axe on Nov. 24 — a rivalry game Minnesota hadn’t won since 2003 and not away from home since 1994.
Along with the fragrance, coach P.J. Fleck delivered this message in a team meeting: “If you don’t want to win the Axe, don’t get on the bus. Here’s what we are going to do. … We are going to create such an atmosphere in that locker room after we win that you will never, ever forget the smell.”
https://www.google.com/amp/s/www.tw...has-incorporated-scents-into-its-program/amp/
The Gophers were headed to play Wisconsin in battle for Paul Bunyan’s Axe on Nov. 24 — a rivalry game Minnesota hadn’t won since 2003 and not away from home since 1994.
Along with the fragrance, coach P.J. Fleck delivered this message in a team meeting: “If you don’t want to win the Axe, don’t get on the bus. Here’s what we are going to do. … We are going to create such an atmosphere in that locker room after we win that you will never, ever forget the smell.”
https://www.google.com/amp/s/www.tw...has-incorporated-scents-into-its-program/amp/