If after 3 years we haven't seen favorable progress, then the hot seat is on. I can deal with a couple bad years but adding a conference win or two each year is the goal. Also staying competitive in the games...55-0 is not. Brew took a .500 team to 1-11, then essentially did it again this year.
Though, As fans we have to do a better job about attending bowl games. Under Mason we got bypassed for higher prestige bowl a couple times because Gopher nation doesn't fill up hotel rooms, and outside of the BCS thats what bowls want.
