I heard this on a podcast and thought it was very interesting. I think they used the example as Indiana because they are looking for a coach. Why bring another coach in at $8 million/year or whatever when you could hire a coach from FCS or group of 5 that currently makes only ~$1 million/year, double his salary and use the rest on NIL? I know universities can't pay players, but there has to be a work around. They suggested the COACH signs for $7-8 million, but agrees to DONATE that $5-6 million in savings to NIL. It would have to be a coach that otherwise would likely not get hired at the P5 level, so an average coach, not a perceived great one that thinks he can make the jump soon without this compromise. Maybe one that is close to retirement and lives in the same state, etc. What innovative university is going to figure this out first?
The logic was if a school with lower than average NIL like Indiana or MN could add $5 million or more to the NIL bucket through coaching salary savings, how much would that help? It might not make a team equal to Ohio State, but it would certainly make them much more competitive. Now you can afford to buy a very good quarterback and shore up a couple additional positions that your normal NIL couldn't handle. College coaches are way overpaid when compared to any pro sport where the players make most of the money because they are the most important. If talented players are the most important thing, then a competent coach with millions in annual salary savings might just be good enough, right?