Minnesota is better as a football team (winning 3 of 4) and we are better at developing talent (more players going to NFL).
However, what we lack compared to Wisconsin is a larger national brand. Wisconsin has years of being relevant. It is a assumed they will be a top half B1G team, even when we know they are worse than our MN team. This perception helps them in recruiting and keeps them relevant in national conversations even when they shouldn't be.
Minnesota will be ahead of Wisconsin when it starts to develop this type of brand identity. While I know there are people that say let the result on the filed speak for themselves, brand matters. Do you think if we beat NC, Rutgers and won against Penn State do you think that a 2 loss Gopher team would be in the the CFP? We would be in the conversation, but I think the Alabama's of the world would get in with 3 vs. our 2. We would be where Miami is, on the outside looking in when we know we deserve to be playing.