The game plan must rush the ball at least 35 times per game. When we had Maroney and MBIII it was more find the seam in the zone and go. Huge gains, long runs in the first half, but declining numbers as the game wore on. When it really counted we couldn't close the deal. The zone scheme was based on moving the man in front of you shuffling him into a pick. Man blocking is driving the man in front of you off the ball and backward. Possibly trapping him, or double teaming him, but the design is to create a hole, lane or alley to run in. And pound the rock is a committment to run the ball even if you fall behind early.
The sign is nice, but lets see it in action. Pounding it 35 times takes a toll on a defense, and when its 3 and 3 late in the game, the 36th rush goes for 7, a first down and the game is over as the clock runs out. We have never played the game this way. Its winning football. This is not rocket science. But it takes committment by the coaching staff, and players.
And if you hammer the ball, and 8 or 9 are in the box go vertical once a quarter and make those throws count.