Gophers partner with Independent Sports & Entertainment (ISE) to explore potential naming rights for Williams Arena.

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Shama doesn't like "The Barn" nickname.

In a move to generate more revenue, the U Athletic Department is exploring potential naming rights for Williams Arena. With or without a corporate name, the facility will still be referred to by many fans as “The Barn.”

While many find the nickname appealing, I don’t.

Do you wonder why the historic building that is nearing its 100th birthday is labeled a “dump” now days? Yes, the men’s urinals are troughs and other enhancements are needed, but it hasn’t helped the venue’s image that for years the arena is called “The Barn.”

To me there’s nothing appealing about the disparaging connotation of a barn being home to a Big Ten basketball team. It’s a marketing mistake by the U to have played into the narrative for a long time.

Other college basketball historic venues aren’t labeled as such. Cameron Indoor, Allen Fieldhouse and The Palestra are examples. The latter two facilities have flattering nicknames: “The Phog” and “The Cathedral of College Basketball.”


Go The Barn!!
 

Per Shooter:

>> It will depend on the amount of years, but a new naming rights deal for the Gophers Williams Arena will be worth slightly more than $1million a year, the average cost of a decent starting Division I quarterback.

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Go Gophers!!
 




BleedGopher said:
Shama doesn't like "The Barn" nickname.

In a move to generate more revenue, the U Athletic Department is exploring potential naming rights for Williams Arena. With or without a corporate name, the facility will still be referred to by many fans as “The Barn.”

While many find the nickname appealing, I don’t.

Do you wonder why the historic building that is nearing its 100th birthday is labeled a “dump” now days? Yes, the men’s urinals are troughs and other enhancements are needed, but it hasn’t helped the venue’s image that for years the arena is called “The Barn.”

To me there’s nothing appealing about the disparaging connotation of a barn being home to a Big Ten basketball team. It’s a marketing mistake by the U to have played into the narrative for a long time.

Other college basketball historic venues aren’t labeled as such. Cameron Indoor, Allen Fieldhouse and The Palestra are examples. The latter two facilities have flattering nicknames: “The Phog” and “The Cathedral of College Basketball.”


Go The Barn!!
Click to expand...
You can call it The Urinal if they are winning games. That is all that matters, you might use the toilets once per game, that is not important. What is important is getting facilities that top athletes want to use and be part of. These kids need to be pampered today. so do it. Unless we don't care, then leave the locker rooms and weight rooms in a shambles.

Al Davis said it best: Just win Baby!!
 


Livin in the attic said:
You can call it The Urinal if they are winning games. That is all that matters, you might use the toilets once per game, that is not important. What is important is getting facilities that top athletes want to use and be part of. These kids need to be pampered today. so do it. Unless we don't care, then leave the locker rooms and weight rooms in a shambles.

Al Davis said it best: Just win Baby!!
Click to expand...
The home locker rooms have been upgraded over the years. They are very good. And, Athletes Village, where the players spend most of their time is top notch.
 



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