This survey isn't going to be very useful IMO. Too superficial, and too vanilla.
Honestly it's not brain surgery, go to a successful college football program's gameday, or several, and see what their fans(all fans, students, rich donors, casual, hardcore, families, young alums, etc) enjoy. Bring that back here in some form.
I honestly can't comprehend why it's so hard for them to realize why they are not selling out. I hate to accuse the U of honestly just not wanting a raucous atmosphere and simply paying lip service towards improving it, but it just is so infuriating that nobody can "figure it out"
It's a crappy gameday, and a crappy atmosphere because it's not driven by the students and the hardcore fans. Those are the groups who will put the most energy into the stadium and the pregame festivities.
Our pregame, stadium, and gameday atmosphere is driven by who?
The U itself, in as controlled and generic way possible.
With help from corporate sponsors and with an eye towards catering to older fans who donate, and to families who will not offend the neighborhood groups around the stadium. Yippee do.