Because the most powerful tool a leader has at their disposal is often the words they use - both spoken and written. I get what you're saying about actions delivering a message, and yes, that is certainly important. But I’d argue that even more important – for a leader, at least - is being a voice to those that otherwise don't have one, to the ones that feel unempowered, disillusioned, downtrodden, or helpless. Kudos to you for asking the question, though. Many in your shoes won't even bother asking the question, or perhaps even feel frustrated that a coach/leader they support feels compelled to make these types of statements.
Just a friendly reminder to all that Coach Fleck is vowing to become more empathetic, and empathy goes beyond mere understanding. It means stretching your comfort zone to the point where you're asking difficult questions and attempting to place yourself in the other person's shoes. It means making an honest to God good-faith effort to see how the other person might perceive the world based on **their** experiences…experiences that will likely (definitely?) seem incredibly foreign and bizarre based on our own biases. It goes beyond relying upon our collective and tired knee-jerk reaction/understanding of any given situation or event at hand.
Sorry (not sorry) about the long-winded response, especially on a forum where I've had to block more than a few folks...but I remain incredibly hopeful for the future so long as people continue to speak and act courageously, just like TheRealMcCoy. Respectful discourse is *always* a good thing.