Think of it this way, and be honest....
If you polled 1,000 random college football fans from around the US, and asked them what they associate “RTB” with - what % would go with:
A) WMU
B) UMN
C) PJF
I would guess somewhere around 5%, 10%, 85%. If my guess is anywhere near correct then how could one realistically argue that PJ doesn’t benefit from the brand and that it isn’t self promotion? Some U of M (and WMU) promotion may come along with it - but let’s not be blind.
If you think giving each final 4 team a couple oars is really going to help MN football then you just aren’t being realistic. The U would be better off spending that $ on an actual U of M promotion and/or fan engagement. Of course, this realization requires one to look at PJF in a way most refuse to do.
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