I think you're sort of missing the point. The point Fleck was trying to make was that football players are going to be known in a positive light around campus. I for one love the idea of making players sit in the front row of class and dressing somewhat nicely. Believe it or not, but professors notice that kind of stuff and more importantly, students notice that kind of stuff. My fraternity strongly suggests we sit in the front row in every class and a byproduct of that has been i have gotten to know everyone of my professors because I am forced to being that close in proximity. If you want students to care about this program, then players need to be likable. Half of the people that I know that never attend games have a perception that all players are jerks who cheat and don't try in class.