Minnesota is a unique place - I feel like there are Twins fans, Gophers fans, Timberwolves fans, Wild fans... but there are more diehard Viking fans than the rest of the fans combined. I am probably a prime example - I absolutely love the Gophers, but on Sundays I bleed purple. You either compete against them and you're not going to win, or you build a relationship and use that to enhance your brand.
Easy recruiting tool for Fleck also to talk about the relationship he has the NFL team that is a couple of miles from campus. KOC is around our program, games, etc and we make a point to go to a Vikings game as a team.
I would assume the vast majority of our recruits have dreams/visions of playing in the NFL some day.