ESPN: NCAA votes to allow athletes to profit from likeness

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BleedGopher

BleedGopher

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per ESPN:

The NCAA's top decision-makers voted unanimously Tuesday to allow college athletes to profit from their name, image and likeness "in a manner consistent with the collegiate model."

The board directed the three separate divisions of college sports to immediately begin figuring out how to update their rules in a way that maintains a distinction between college and professional sports. The board members said in a release Tuesday that all changes should make sure student-athletes have the same opportunities to make money as all other students, maintain the priorities of education and the collegiate experience, and ensure that rules are "transparent, focused and enforceable" and do not create a competitive imbalance. The board wants each division to implement new rules by January 2021.

"We must embrace change to provide the best possible experience for college athletes," board chair Michel Drake said. "Additional flexibility in this area can and must continue to support college sports as a part of higher education. This modernization for the future is a natural extension of the numerous steps NCAA members have taken in recent years to improve support for student-athletes, including full cost of attendance and guaranteed scholarships."

https://www.espn.com/college-sports/story/_/id/27957981/ncaa-votes-allow-athletes-profit-likeness

Go Gophers!!
 

so, unless you're at the level of player of the year, would you be able to make for off your likeness by staying local, where you might already have some brand awareness?
 

GopherOhana said:
so, unless you're at the level of player of the year, would you be able to make for off your likeness by staying local, where you might already have some brand awareness?
Click to expand...

Doubt it. Schools are going to find a way to make sure the boosters that are already paying these guys are able to funnel it through businesses, etc so that they are "paid by their likeness". Basically, it is an easy way for the NCAA to get off the hook for letting this kind of thing happen for years and years already. Convenient that this comes up a year or so after all of these pay for play scenarios are being unearthed.
 

Easier way to toss cash at top players by already heavily financially supported schools. Car dealers in Chapel Hill and Tallahassee are going to pay a lot of bucks for point guards and quarterbacks to do voice overs that take 45 minutes or less to do. Pretty good gig if you can get it.

I'll be fascinated to see what they come up with for "competitive balance" regs.

Theoretically, this should help the Gophers since we are in a large market that could command more endorsement dollars than, say, Spokane Washington.
 




Holy Man said:
Easier way to toss cash at top players by already heavily financially supported schools. Car dealers in Chapel Hill and Tallahassee are going to pay a lot of bucks for point guards and quarterbacks to do voice overs that take 45 minutes or less to do. Pretty good gig if you can get it.

I'll be fascinated to see what they come up with for "competitive balance" regs.

Theoretically, this should help the Gophers since we are in a large market that could command more endorsement dollars than, say, Spokane Washington.
Click to expand...

I don't think this ends well.
 


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