Dodd: The era of the empowered college athlete has arrived, and coaches better get on board fast

BleedGopher

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per Dodd:

Remember "stick to sports"? It has become the tired rejoinder of Twitter mobs whenever players, coaches, teams or media members dare step out of their sports-centric lane to address the outside world.

Recent events should have caused that phrase to be retired. Shut up and dribble? Please. On matters of social justice, there is no more resting on the sidelines.

Take a stand? Take a knee? Both, if you want. Speak out. Speak up.

The era of the empowered college athlete is here, and it's not just about protests amid the Black Lives Matter movement.

Out of that, Iowa players past and present took to keyboards to reveal what they thought was a stifling and abusive culture. Former Clemson football players, former Alabama and Florida gymnasts and other athletes have discussed their less-than-ideal experiences as well.

It's not just voices, though. College coaches will soon will to have to deal with agents when name, image and likeness legislation is passed. Swallow hard, coaches, and start considering your players as … brands. A new, expanded, suddenly open free market certainly will.

Mix in the one-time transfer rule, and it's clear college athletes will have more freedom (and soon, money) than they ever have before. In the absence of a union, that translates as leverage.

You may not particularly like it, but it's here, and it's real.

"Everything is about to change," said Reuben Faloughi, a staff clinician at the University of South Florida Counseling Center. "I don't know how it's going to change. All I know is that the current power structure is in trouble."


Go Gophers!!
 




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