mplsbadger
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Notre Dame, Oklahoma and the battle over 'Play Like A Champion Today'
A group led by Lou Holtz acquired the trademark to the expression synonymous with Notre Dame and entered into an exclusive licensing agreement with the Fighting Irish. But Oklahoma -- which has its own history with the phrase -- isn't thrilled about it.
“Castiglione doesn't claim Oklahoma as being the originator of the phrase, noting that it is used at schools around the country and at every level. He said all the research the Sooners have done indicates Wilkinson might have brought it with him from Minnesota, where he played for coach Bernie Bierman. And Holtz (who arrived at Notre Dame from Minnesota, incidentally) even said he doesn't know the name of the book where he saw the Notre Dame photo. Heisler said Notre Dame was never able to find the source.”