Sounds like it’s almost like a mentorship of some kind, great for student athletes but whom benefits on the other end I’m not sure - possibly they represent the athlete for other NIL deals?
From a press release:
Continuing last season’s initial venture into the NIL agreement space, the CHISOX Athlete program prioritizes a student-first approach focused on financial and professional marketing opportunities that help enhance students’ unique brands and platforms. After welcoming the Class of 2022 to the ballpark for ceremonial first pitches and behind-the-scenes insights on careers across the sports industry, this season will connect even more White Sox ambassadors with top-tier branding opportunities and access to professional resources within the organization’s front office.
“I’m excited to be a part of this returning class and continue building on the relationships I’ve created within the White Sox organization,” explains Williams, who enters her senior season at Michigan. “The White Sox have helped me grow my personal and professional networks. I’m thrilled to be a part of the in-game broadcast for my hometown team and know the opportunity will help me connect with even more sports industry pros while expanding my personal brand.”