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That's just not true.
If TV is the determining factor, then by almost any metric, Minnesota would trump Purdue.
Minnesota has more TV sets by a fairly wide margin, has more alums, more enrollment, will almost certainly be looked upon more favorably from a team projection standpoint. Minneapolis is the 15th largest TV market in the country.
Purdue this past season had so much interest from TV networks that it didn't play a single game on ABC or ESPN. Twice the Boilers appeared on ESPN 2 and 5 more times on BTN (all the 11am kickoff variety). Excitement level for Purdue football was so high last year, it played FOUR TIMES on the vaunted ESPN-U or even worse, ESPN News. They did not appear in a night game. In addition, Purdue has been chosen for exactly ZERO prime times game for the coming year (2016). Quite simply, TV does not want Purdue game.
Comparatively, Minnesota played in four prime time games last year, including three national broadcasts on ABC or ESPN. And, the Gophers have been selected for two evening games already for the coming season (2016)
And, in case you haven't noticed, interest level in Purdue football is at a two-decade low. They have an almost lame-duck coach who is 2-22 in Big Ten games in 3 his years in West Lafayette. The only hope the Boilers likely have is if the decision is made after this season and Purdue hires some exciting new coach.
According to the link on the OP, a game at Wrigley isn't likely until 2019 now. Neither game appears real desirable it appears. While I agree that the TV market is quite a bit bigger for Minnesota than it is for Purdue, that doesn't mean a lot of sets are tuned to Gopher football games. Cooking shows probably have as many viewers during a typical Gopher telecast. It is what it is.
I think the number of Purdue alum in Chicago and the proximity of W Lafayette trumps Minnesota in terms of interest slightly. Just a gut feeling. Again, it appears that the game won't happen in 2017 so it's a moot point.