You would be referring to the member institutions that have created a revenue stream from football, in this instance.
The student/athlete is lucky. Very damn lucky to be able to attain a lifelong benefit in the form of an education due to their hard work, talent, and coaching at the high school level, and earlier coaching and schooling.
Any benefit they derive from their playing career above and beyond their education, is a benefit held exclusively for them.
For those players lucky enough to get the attention of the NFL or other professional leagues, they should thank, and give back to the school that enabled them to achieve those heights.
For those former players that are privileged enough to use that experience and the stories/anecdotes to garner employment or opportunities after their playing career should thank, and give back to the school that enabled them to achieve those goals.
We're not going to see eye-to-eye on this subject, but know that I respect you, and your experience.