It is important to consider the target audience for these rapidly escalating "special" uniform choices. We've all ripped on goofy developments like this, the Maryland uniforms, pink helmets, etc. etc. etc. But, most of us here are well into adulthood. I got two texts from my 15 year old football playing son yesterday: pics of the Gopher helmets for Saturday and the Northwestern uniforms highlighted in this thread. I gave him my response of how I thought it wasn't a great idea and the Northwestern uniforms looked dumb. He disagreed strongly and actually asked where they would be auctioned off as it would be absolutely "sick" to own one of them. He plays HS football but won't be getting any NCAA scholarship offers any time soon. However, he thinks along the same lines of those that will. There will be a lot more of this long before it ever goes away.