That is the only legitimate money also. The entire rationale behind the court rulings for athletes being compensated was the premise that they are an important contributor to a university's large revenue streams from TV contracts.
That is the only money they are entitled to under that premise. Name, image, and likeness compensation is totally unrelated and between individual athletes and outside interests.
The courts and proponents for athletes' compensation all know full well that 99% of DI athletes have no NIL value to any legitimate buyers of their name. It has all been premised on the TV contract money being partially used to compensate players.
The next step will be for taxpayers to sue a public university on the basis the university cannot legally sponsor professional athletes. A public university has no charter to feed, house, train, provide facilities, trainers, doctors, nutritionists, uniforms and equipment, travel expense, arenas and stadiums, and a massive TV audience to market the athletes' skills toward future earnings. Illegal.
The simple solution will be for colleges and universities to declare competing athletes as employees and compensate them accordingly from the money they are helping the university to earn through television contracts.