ruralgopher
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How about this plan:
1. Sell to the premium seats.
2. To achieve the 1/3rd you sell to anyone with the chairback expensive seats on the 50s and as far out as you need to get the 1/3. The catch is that you only sell beer from walking vendors in the aisles so that if you aren't seated in those sections you don't have access to the beer.
You also have to somehow eliminate selling to WI and IA fans or else they will have to stop beer sales early anyway.