Gopher07
Captain of Awesome
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The market becomes an unreliable rule when it relies on a single metric - wins on the field in this case - on which it makes its demand.
I now wonder if this is not one of the reservations ND has had to attaching its football program to a conference. The SEC would be attractive to them football-wise, the B1G is attractive academically, the ACC/Big East let them benefit without making a full on commitment to involving football. It seems as though they have found a way to have it all. Apparently they have not had to take hold their nose about any of it.
It seems as though they are in the best position in the market - the Warren Buffet of college football.
I'm probably missing your point entirely, but Brian Kelly probably makes $4m or so a year (actual figures unavailable as it's a private school) so I don't see how they're not part of it all as well.
If they refused to pay a coach the going rate for a coach with "success" (based on wins/losses/off the field conduct over a matter of years) they would be willing to accept more risk of being less competitive. Until teams - major teams - are willing to accept more risk of being less competitive in order to save money (or there's some sort of regulation introduced), the coaches' salaries will continue to climb because there will always be a big dog who wants nothing but the lowest calculated (or perceived) risk, no matter the cost, because, let's face it, there's a lot of money to be spent.