BleedGopher
Well-known member
- Joined
- Nov 11, 2008
- Messages
- 62,744
- Reaction score
- 20,093
- Points
- 113
per Front Row Sports:
The addition of USC and UCLA to the Big Ten could increase the conference’s media rights value significantly.
One source told Front Office Sports the number could be around 10%, though another suggested it could go as high as 25%. The broadcast value could now be worth anywhere from $1.1 billion to $1.25 billion per year.
“Basically, the Big Ten told everybody: Go back to the drawing board,” one source said.
“The timing couldn’t be better,” said Berke. “There’s no other Pac-12 presence throughout Southern California. So you get that market. It’s not just the city; it’s the DMA.”
Go Gophers!!
The addition of USC and UCLA to the Big Ten could increase the conference’s media rights value significantly.
One source told Front Office Sports the number could be around 10%, though another suggested it could go as high as 25%. The broadcast value could now be worth anywhere from $1.1 billion to $1.25 billion per year.
“Basically, the Big Ten told everybody: Go back to the drawing board,” one source said.
- In 2017, the Big Ten signed a six-year deal worth $2.64 billion — which is up in 2023.
- Over the past few months, the conference has been working on renegotiations.
- Before USC and UCLA joined, FOS reported that the Big Ten’s next media rights package could be worth more than $1 billion annually.
“The timing couldn’t be better,” said Berke. “There’s no other Pac-12 presence throughout Southern California. So you get that market. It’s not just the city; it’s the DMA.”
Go Gophers!!