Big Ten Media Rights Value Could Increase Up to 25% With USC, UCLA

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BleedGopher

BleedGopher

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per Front Row Sports:

The addition of USC and UCLA to the Big Ten could increase the conference’s media rights value significantly.

One source told Front Office Sports the number could be around 10%, though another suggested it could go as high as 25%. The broadcast value could now be worth anywhere from $1.1 billion to $1.25 billion per year.

“Basically, the Big Ten told everybody: Go back to the drawing board,” one source said.
  • In 2017, the Big Ten signed a six-year deal worth $2.64 billion — which is up in 2023.
  • Over the past few months, the conference has been working on renegotiations.
  • Before USC and UCLA joined, FOS reported that the Big Ten’s next media rights package could be worth more than $1 billion annually.
But the addition of the Trojans and Bruins brings not just diehard fan bases and storied brands. It also provides access to the coveted Los Angeles television market, sports business expert Lee Berke told FOS.

“The timing couldn’t be better,” said Berke. “There’s no other Pac-12 presence throughout Southern California. So you get that market. It’s not just the city; it’s the DMA.”

Go Gophers!!
 

BleedGopher said:
per Front Row Sports:

The addition of USC and UCLA to the Big Ten could increase the conference’s media rights value significantly.

One source told Front Office Sports the number could be around 10%, though another suggested it could go as high as 25%. The broadcast value could now be worth anywhere from $1.1 billion to $1.25 billion per year.

“Basically, the Big Ten told everybody: Go back to the drawing board,” one source said.
  • In 2017, the Big Ten signed a six-year deal worth $2.64 billion — which is up in 2023.
  • Over the past few months, the conference has been working on renegotiations.
  • Before USC and UCLA joined, FOS reported that the Big Ten’s next media rights package could be worth more than $1 billion annually.
But the addition of the Trojans and Bruins brings not just diehard fan bases and storied brands. It also provides access to the coveted Los Angeles television market, sports business expert Lee Berke told FOS.

“The timing couldn’t be better,” said Berke. “There’s no other Pac-12 presence throughout Southern California. So you get that market. It’s not just the city; it’s the DMA.”

Go Gophers!!
Click to expand...
10% isn't very good if you're increasing schools by more than 10%. If it's 25%, we which seems Iike a more accurate number to me, well now you're talking.
 

The Los Angeles market spells into Phoenix, Las Vegas, and Salt Lake City. It's a big deal.
 

1 billion / 14 schools = 71 million per
1.2 billion / 16 schools = 78 million per school


Congrats on ruining college football for (best case scenario) 7 million per year.
 



matt said:
Do you think the USC/UCLA move ruined college football compared to where we were two weeks ago?
Click to expand...
Yes. You don’t?

1/4 of the time zones just had a great deal of their tradition gutted while the central time zone has been watered down.
This was horrible for football in everywhere except the southeast
 

tumblr_nkn5izVusV1sl21koo1_540.gifv
 

What are the alternatives in this maelstrom that is overtaking D1 College Football?

The Sports Media is transforming college sports. Money talks. Tradition walks.
 

hungan1 said:
What are the alternatives in this maelstrom that is overtaking D1 College Football?

The Sports Media is transforming college sports. Money talks. Tradition walks.
Click to expand...
If you’re a non tv fan, this all sucks.
I see why people who never go to games don’t care and maybe even love it
 





Some guy said:
Maybe. But actually there will be less competition for coaches after this.
Because coaches will not leave the SEC or big 10 for non SEC/Big10
Click to expand...
Plus the best recruits will only want to be in those 2 conferences.

Once the current playoff contract expires, the only conferences that will matter are the Big Ten and the SEC.
 

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