Big Ten Athletic departments' 2024 financial statements: Seven lessons from a data deep dive

MisterGopher

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The athletic departments of the Big Ten’s 16 public universities generated nearly $2.84 billion in revenue during the 2024 fiscal year but collectively spent nearly $3 billion, according to financial data sent to the NCAA and obtained recently by The Athletic through state open-records laws.

Of those athletic departments, half finished the 2024 fiscal year with a deficit, and four of those eight were at least $15 million in the hole. Most of the shortfalls were covered by department reserves, university loans or institutional support. Private universities Northwestern and USC aren’t required by law to release their documents and do not.
https://www.nytimes.com/athletic/61...nancial-statements?source=user-shared-article
 



Not true. I have seen from many posters on this site over and over that the universities are generating massive profits at the expense of the athletes.
 

Showing profits for "Athletic Departments" vs. by sport makes this article just about worthless for me. What I would like to know is: what are the football programs generating for profits to see if the current NIL system and expanding budgets for football sustainable.

What I suspect is that football is generating huge profits (other than the potential 1 off loss at OSU as per the article) which are the turned to zero profit after subsidizing the other sports outside of men's basketball and Gopher hockey apparently.

If this is the case, when will the football/basketball players take the schools to court to keep the revenue generated in those sports for football and not to subsidize sports only followed by 'friends and family'? I think that is likely the next step in this long process - I don't necessarily think that is a bad thing. Schools are failing in their true mission - educating kids to be successful in life - so they need to come back to focusing on that. Make a ton of these non-revenue sports club sports will a much smaller budget - this will require Title IX reform, but I think that is also just a matter of time.
 


Interesting points csom-1991. My belief has always been that the current NIL budgets won't be sustainable. There can only be so many winners and there are only so many whales out there willing to be the primary donors. Schools like Minnesota, Iowa, and Wisconsin (or similar schools in the SEC) might try to keep up for a few years, but when they consistently get the same results they got prior to NIL (or worse see a program like Indiana get the result they were looking for) the appetite will go away.

The best solution to me is a collectively bargained contract between the players in revenue sports and the schools in each conference. This would do away with the NIL aspect, but would also hurt the competitive advantage of schools like Ohio State and Oregon. If there was a minimum salary, a standard roster size, and an agreed upon salary cap then Ohio State would no longer have 10 backups who would start (and possibly star) for half the conference. I'd argue this would make for better television for the league partners as a random Oregon vs Maryland game in the middle of the season likely would no longer have a spread nearing 3 touchdowns.
 

Big 10 Football Gate Receipts for 2023-24

01. Michigan - $50.30 million
02. Ohio St - $47.85 million
03. Penn St - $44.45 million
04. Washington - $31.00 million
05. Oregon - $24.25 to million
06. Nebraska - $24.24 million
07. Wisconsin - $24.08 million
08. Iowa - $24.07 to $22.60 million
09. Mich St - $19.60 million
10. ? - $19.50 million to $10.00 million
11. ? - $19.50 million to $10.00 million
12. ? - $19.50 million to $10.00 million
13. ? - $19.50 million to $10.00 million
14. ? - $19.50 million to $10.00 million
15. ? - Under $10 million
16. ? - Under $10 million
17. UCLA - $8.35 million
18. Maryland - $7.27 million




MINNESOTA 2022-23​


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Big 10 Football Gate Receipts for 2023-24

01. Michigan - $50.30 million
02. Ohio St - $47.85 million
03. Penn St - $44.45 million
04. Washington - $31.00 million
05. Oregon - $24.25 to million
06. Nebraska - $24.24 million
07. Wisconsin - $24.08 million
08. Iowa - $24.07 to $22.60 million
09. Mich St - $19.60 million
10. ? - $19.50 million to $10.00 million
11. ? - $19.50 million to $10.00 million
12. ? - $19.50 million to $10.00 million
13. ? - $19.50 million to $10.00 million
14. ? - $19.50 million to $10.00 million
15. ? - Under $10 million
16. ? - Under $10 million
17. UCLA - $8.35 million
18. Maryland - $7.27 million




MINNESOTA 2022-23​


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The highest expenses is $48 million for "miscellaneous"? What the heck is that? I think we need DOGE to look at the books.
 
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