City Pages: The price for dishonoring Minnesota hockey legend John Mariucci: $11.2 million
How much the U's athletic department reveres Mariucci came to light Monday. Courtesy of a 14-year, $11.2 million sponsorship deal with 3M, the Gophers will play its first game next season at the newly christened "3M Arena at Mariucci."
Mariucci's legend has taken second-billing to a tape manufacturer.
"Really?" says alum and former Gopher head coach Brad Buetow in disbelief. "Oh, wow. I'm sorry to hear that. That really saddens me. You know, you sell your soul."
City Pages reached five former players yesterday. One declined comment. Three wouldn't speak on the record.
"I gain nothing but headaches by speaking publicly about the subject," says an alum, whose career now involves the business side of the sport. "Do I like it? No. For so long, Gopher hockey stood for things, important things. Commitment, work ethic, team. These were the kind of lessons I took away from the program. Now we have a regime where the university's word, I mean, Christ, you told the man his name would be stamped across the place, means nothing."
Paul Broten takes a more moderate approach. The Roseau native followed the lead of older brothers Neal and Aaron all the way to the first Mariucci Arena's ice sheet. Broten was a member of three Gopher squads in the 1980s that made it to the NCAA Frozen Four.
"You know, when I just heard about it this morning, at first I thought, really? They changed the name?" he says. "Then when I thought about. It's good they're still going to keep the Mariucci name on it."
http://www.citypages.com/news/the-p...ey-legend-john-mariucci-112-million/433628503
Go Gophers!!