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Section 246
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http://espn.go.com/blog/bigten/post/_/id/50339/sec-big-12-plant-their-own-rose
The Big Ten and Pac-12 have their Rose Bowl. And now, the SEC and Big 12 are trying to create something just like it.
In a wildly interesting development, those two leagues announced today that their champions would meet annually in a Jan. 1 bowl game, unless one or both of those champions is in the new four-team playoff. The conferences didn't say where the bowl would be or if it will be folded into an existing bowl; expect current bowls like the Sugar and Cotton to fall all over themselves trying to land this whale of an event.
The Big 12/SEC game will also try to challenge the Rose for New Year's Day supremacy; the two leagues said in their announcement that they would play the game in primetime on Jan. 1, likely right as the Rose Bowl is wrapping up.