AP: NCAA moves toward allowing athletes to be paid sponsors

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BleedGopher

BleedGopher

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per the AP:

The NCAA is moving closer to allowing Division I athletes to earn money from endorsements and sponsorship deals they can strike on their own as early as next year.

Recommended rule changes that would clear the way for athletes to earn money from their names, images and likeness are being reviewed by college sports administrators this week before being sent to the NCAA Board of Governors, which meets Monday and Tuesday.

If adopted, the rules would allow athletes to make sponsorship and endorsement deals with all kinds of companies and third parties, from car dealerships to concert promoters to pizza shops, according to a person who has reviewed the recommendations. The person spoke to The Associated Press on condition of anonymity Thursday because the details were still being discussed and debated.

The recommendations are expected to form the foundation for legislation the NCAA hopes to pass next January so it can take effect in 2021. Changes could still be made before January.

No school-branded apparel or material could be used by athletes in their personal endorsement deals, according to the recommendations reviewed by the person who spoke to the AP. Athletes would be required to disclose financial terms of contracts to their athletic departments, along with their relationships with any individuals involved.

Athletes would be allowed to enter into agreements with individuals deemed to be school boosters, the person said.

apnews.com

NCAA moves toward allowing athletes to be paid sponsors

The NCAA is moving closer to allowing Division I college athletes to earn money from endorsements and sponsorship deals they can strike on their own.
apnews.com apnews.com

Go Gophers!!
 

Good!

All you have to do, is put the money in a trust that the athlete can't touch until their eligibility runs out and/or they announce retirement from college athletics.

Can't see any way that isn't the right thing to do. Even if people think this hurts the Gophers' chance to be on a level competitive playing field with the elite college teams, which they already aren't (talking Ohio St, etc. here).
 


Ok - fun idea - match a Gopher player with the endorsement that best suits them.

Like Faalele for some 'big and tall men' clothing Store. Found a DLX Big and Tall in Roseville.

Or an Allstate Insurance agency for Bateman. "You're in Good Hands" with Allstate.

ideas?
 





What the heck? So lets say Nike is willing to pay more than anybody for kids to play for Oregon and billionaire T Boone Pickens wants Oklahoma State to win more than that and on and on. Bidding wars for kids to come to their school. Guys signing $5 million dollar bonuses to choose a college. This is insanity!
They just went to trial for shoe companies paying recruits. Guys are in prison, but now they go 180 and endorse it?
Complete insanity!
What exactly for and why would the NCAA exist at this point? To make sure schools don't offer the money on the wrong week? Or too many visits or some other nitpicky nonsense compared to we can offer you $3 million and a 2020 Escalade, and a $100,000 gift card from Mall of America.
But we are on probation for impermissible phone calls. Come on man!
 
Last edited:

This is pretty much a dumb idea. This will be Immediately used in recruiting. And every school will start building relationships to get money for the players.

When recruiting coaches will say things like:
- Come to Minnesota, last year our players earned a combined $1.2 million in advertising.
- Northwestern says they are in the largest B1G city and we have access to more ad dollars than nearly any other school in the country.
- Purdue says we are in West Lafayette ... ad dollars are overrated ... hey, we graduate a lot of astronauts.

This ad program will just open the spigot for abuse and tilt the scales towards the wealthier and more popular schools.
 



I am shocked, shocked to find that some schools can pay more than others. When I look for a new job I check for the lowest wage.
 

Doesn't go far enough. It needs to be refined or challenged in court. If a player's name is on the back or a replica jersey and he doesn't get a cut, then it's illegal. The NCAA refuses to ever do the right thing.
 

Like I said, all you have to do is make it so that the money goes into the trust fund that the player can't touch while he's eligible to play on college teams.

I think that's the best you could ever do, in the regime of pretending that these kids are "amateurs".
 

WAGopher said:
This is pretty much a dumb idea. This will be Immediately used in recruiting. And every school will start building relationships to get money for the players.

When recruiting coaches will say things like:
- Come to Minnesota, last year our players earned a combined $1.2 million in advertising.
- Northwestern says they are in the largest B1G city and we have access to more ad dollars than nearly any other school in the country.
- Purdue says we are in West Lafayette ... ad dollars are overrated ... hey, we graduate a lot of astronauts.

This ad program will just open the spigot for abuse and tilt the scales towards the wealthier and more popular schools.
Click to expand...
That’s all true. Might this be an advantage for us? A lot more potential endorsement dollars here than Iowa City.
 



I have to think there will be some kind of guidelines for this, so that -for example - if a booster owns a company, that company could not sign the QB to an 'endorsement' deal and pay him some ridiculous amount of money.

I'm guessing that endorsement deals will have to fall within some type of range, based on typical compensation for celebrity endorsements.

You're not going to - or should not be able to - pay some college kid more than LeBron or Russell Wilson for endorsing a product or doing an ad for your business.
 

In the last couple of decades the amount of cash going to college basketball recruits and SEC football players has exploded. These payments happened with no “direct” involvement by the institutions, and the NCAA, with its limited ability to investigate, mostly had to look the other way.

Everything was going great. But donors and players became more forthright about the arrangements (because they were so commonplace they assumed no one would care). And a few years ago the amount of money became so vast the IRS couldn’t ignore it any longer.

The IRS’s sudden interest was a huge problem for the NCAA, its member institutions, its wealthy donors, and it’s former (and current) athletes. Federal investigations with subpoenas became possible. This had the potential to put many important people in federal prison. (Think of the college entrance exam scandal multiplied by 1,000)

The only reason NIL is moving forward is because it is a solution to legitimize these under-the-table payments. It keeps the IRS at bay, while keeping institutions’ donors and athletes out of federal prison.

People talk about this like it’s going to be all about a QB having his face on the boxes at a local pizza place. That’s just naive. While that sort of arrangement becomes allowable, the market for endorsements such as that are irrelevant.

However, NIL pay will intensify and expand the existing channels that currently pay players. Now that there is a path to make those payments legitimate there will be a tidal wave of cash that will make college football unrecognizable in a few years.
 

BleedGopher said:
per the AP:

The NCAA is moving closer to allowing Division I athletes to earn money from endorsements and sponsorship deals they can strike on their own as early as next year.

Recommended rule changes that would clear the way for athletes to earn money from their names, images and likeness are being reviewed by college sports administrators this week before being sent to the NCAA Board of Governors, which meets Monday and Tuesday.

If adopted, the rules would allow athletes to make sponsorship and endorsement deals with all kinds of companies and third parties, from car dealerships to concert promoters to pizza shops, according to a person who has reviewed the recommendations. The person spoke to The Associated Press on condition of anonymity Thursday because the details were still being discussed and debated.

The recommendations are expected to form the foundation for legislation the NCAA hopes to pass next January so it can take effect in 2021. Changes could still be made before January.

No school-branded apparel or material could be used by athletes in their personal endorsement deals, according to the recommendations reviewed by the person who spoke to the AP. Athletes would be required to disclose financial terms of contracts to their athletic departments, along with their relationships with any individuals involved.

Athletes would be allowed to enter into agreements with individuals deemed to be school boosters, the person said.

apnews.com

NCAA moves toward allowing athletes to be paid sponsors

The NCAA is moving closer to allowing Division I college athletes to earn money from endorsements and sponsorship deals they can strike on their own.
apnews.com apnews.com

Go Gophers!!
Click to expand...

God Bless Easy Ed O'Bannon and having the guts to sue them for making money off the players via video games.
 


short ornery norwegian said:
I have to think there will be some kind of guidelines for this, so that -for example - if a booster owns a company, that company could not sign the QB to an 'endorsement' deal and pay him some ridiculous amount of money.

I'm guessing that endorsement deals will have to fall within some type of range, based on typical compensation for celebrity endorsements.

You're not going to - or should not be able to - pay some college kid more than LeBron or Russell Wilson for endorsing a product or doing an ad for your business.
Click to expand...

This is likely in the nascent stages at this point and may well (likely?) result in an Ad-Hic committee if some sort to write in the guidelines before the concept ia voted on /adopted by the full body.

The NCAA is conservative and risk adverse - can't see this being the wild,wild west with James West (Uncle Phil) and Artemis Gordon (T. Bone) leading the charge unfettered.
 


50PoundHead said:
Someone needs to send Tanner an old Rollie Fingers baseball card. Elite mustache!

View attachment 7766no
Click to expand...

Nailed it ?. If this passes and Fleck allows it, we need to start a Go Fund Me Page to sponsor Tanner with a Rolliesque stache - I got The first $50 donation. We could make this fun for the players and it could be a "legal money advantage.". Suck it Big10 West
 

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