The policy the U wanted to adopt - liquor in private boxes and luxury seating only - is the same policy used by a majority of the other schools in the conference.
Not only that, but it was the same policy the U had been using at Williams Arena and Mariucci Arena for years. Then, the geniuses in St. Paul decided to screw it up.
And to make matters even worse, the alcohol policy was clearly written in the TCF Bank Stadium state funding legislation that the lawmakers approved in 2006! The U was moving forward with that revenue-generating plan when the legislators reneged on what they had already approved.