If they played noon Saturday they wouldn’t be head to head with NFL. They’d be lead in to NFL.Still head to head with NFL on Saturday.
Friday night makes the most sense but apparently this is a bid issue with host cities. It's a pretty big economic impact for the host city and the thought is that a Sunday game equals longer stays and more tourist dollars. Lots of Griz and Jacks in Frisco as we speak golfing, drinking, making merry, etc.
11am Saturday was floated by NCAA but Frisco said no thanks. I think ABC pays the same no matter what, and just re-upped NCAA championships at 4x the previous contract. The Frisco contract is for two more seasons (NCAA option for an additional year).
Other host cities might not be as finicky. But this is a Frisco thing.