Cardinals unveil plan to lure fans back to games: all-you-can eat concessions
How many hot dogs can one person eat at a baseball game? St. Louis Cardinals fans will have the opportunity to find out.
St. Louis is introducing its “Coca-Cola Unlimited” ticket package, starting at $29 and including all-you-can-eat concessions. As much soda, hot dogs, french fries, ice cream cups, and popcorn — among other snacks — as one can eat, all the way until the eighth inning.
They’re not the first to ever offer an all-you-can-eat option. Other franchises, including the Arizona Diamondbacks, Houston Astros, and Cincinnati Reds, currently have similar promotions.
The reason teams like the Cardinals are willing to take a loss on concessions is simple, says Andrew Zimbalist, the author of “May the Best Team Win: Baseball Economics and Public Policy” and an Economics professor at Smith College in Northampton, Mass.
“They’re induced to come to the ballpark because of it,” Zimbalist told
The Athletic. “Even though the Cardinals might lose money on it because they’re giving away too many hot dogs and french fries, they can view that as a loss leader. Now this guy’s coming with his whole family to the ballpark, and he might not come otherwise.”
For the Cardinals, bringing supporters back to Busch Stadium is a priority. Since fans returned to ballparks after the 2020 COVID season, the Cardinals ranked in the top 10 in average attendance in MLB every year —
before plummeting to 19th in 2025.
“As an organization, we are making a concerted effort to improve the fan experience,” said Vicki Bryant, the Cardinals’ vice president of event services and merchandising. “From the time they purchase a ticket until the time they leave the ballpark, we’re looking at every aspect of our operation.”