BleedGopher
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Per Variety:
A stunningly realistic AI video of Tom Cruise fighting Brad Pitt has one top Hollywood screenwriter warning the industry is about to face major challenges due to the new and rapidly evolving technology, while the MPA has blasted the company behind the model.
The 15-second video (watch it below) depicts the two A-listers trading blows on a rooftop. The video was posted two days ago by Irish filmmaker Ruairi Robinson, who was Oscar-nominated for a short film in 2002.
Robinson pointed out his video was created by simply entering a two-line prompt into Seedance 2.0, which is owned by the Chinese parent company of Tiktok, ByteDance.
The MPA called on the company to curb its “infringement” of copyrighted works. “In a single day, the Chinese AI service Seedance 2.0 has engaged in unauthorized use of U.S. copyrighted works on a massive scale,” said Charles Rivkin, Chairman and CEO of the Motion Picture Association. “By launching a service that operates without meaningful safeguards against infringement, ByteDance is disregarding well-established copyright law that protects the rights of creators and underpins millions of American jobs. ByteDance should immediately cease its infringing activity.”
Screenwriter Rhett Reese (Deadpool & Wolverine, Zombieland) spotted the video and posted some extensive thoughts on X.
“I hate to say it,” Reese said. “It’s likely over for us.”
When a fan snarked the video still “looks like shit,” Reese replied, “In next to no time, one person is going to be able to sit at a computer and create a movie indistinguishable from what Hollywood now releases. True, if that person is no good, it will suck. But if that person possesses Christopher Nolan’s talent and taste (and someone like that will rapidly come along), it will be tremendous.”
Just in case anyone took his “tremendous” comment as being optimistic about the impact of the technology on the industry, Reese added, “To clarify: I am not at all excited about AI encroaching into creative endeavors. To the contrary, I’m terrified. So many people I love are facing the loss of careers they love. I myself am at risk. When I wrote ‘It’s over,’ I didn’t mean it to sound cavalier or flippant. I was blown away by the Pitt v Cruise video because it is so professional. That’s exactly why I’m scared. My glass-half-empty view is that Hollywood is about to be revolutionized/decimated. If you truly think the Pitt v Cruise video is unimpressive slop, you’ve got nothing to worry about. But I’m shook.”
www.hollywoodreporter.com
Go Gophers!!
A stunningly realistic AI video of Tom Cruise fighting Brad Pitt has one top Hollywood screenwriter warning the industry is about to face major challenges due to the new and rapidly evolving technology, while the MPA has blasted the company behind the model.
The 15-second video (watch it below) depicts the two A-listers trading blows on a rooftop. The video was posted two days ago by Irish filmmaker Ruairi Robinson, who was Oscar-nominated for a short film in 2002.
Robinson pointed out his video was created by simply entering a two-line prompt into Seedance 2.0, which is owned by the Chinese parent company of Tiktok, ByteDance.
The MPA called on the company to curb its “infringement” of copyrighted works. “In a single day, the Chinese AI service Seedance 2.0 has engaged in unauthorized use of U.S. copyrighted works on a massive scale,” said Charles Rivkin, Chairman and CEO of the Motion Picture Association. “By launching a service that operates without meaningful safeguards against infringement, ByteDance is disregarding well-established copyright law that protects the rights of creators and underpins millions of American jobs. ByteDance should immediately cease its infringing activity.”
Screenwriter Rhett Reese (Deadpool & Wolverine, Zombieland) spotted the video and posted some extensive thoughts on X.
“I hate to say it,” Reese said. “It’s likely over for us.”
When a fan snarked the video still “looks like shit,” Reese replied, “In next to no time, one person is going to be able to sit at a computer and create a movie indistinguishable from what Hollywood now releases. True, if that person is no good, it will suck. But if that person possesses Christopher Nolan’s talent and taste (and someone like that will rapidly come along), it will be tremendous.”
Just in case anyone took his “tremendous” comment as being optimistic about the impact of the technology on the industry, Reese added, “To clarify: I am not at all excited about AI encroaching into creative endeavors. To the contrary, I’m terrified. So many people I love are facing the loss of careers they love. I myself am at risk. When I wrote ‘It’s over,’ I didn’t mean it to sound cavalier or flippant. I was blown away by the Pitt v Cruise video because it is so professional. That’s exactly why I’m scared. My glass-half-empty view is that Hollywood is about to be revolutionized/decimated. If you truly think the Pitt v Cruise video is unimpressive slop, you’ve got nothing to worry about. But I’m shook.”
AI Video of Tom Cruise Fighting Brad Pitt Has Top Writer Warning: “It’s Likely Over for Us”
A stunning viral video of Cruise vs. Pitt has 'Deadpool & Wolverine' screenwriter warning "Hollywood is about to be revolutionized/decimated," as MPA calls for the company to cease its "infringing activity."
www.hollywoodreporter.com
Go Gophers!!