MisterGopher
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https://www.espn.com/college-sports...ebrands-american-conference-adds-eagle-mascot
"Over the past year, we stepped back, listened and involved our community. That's how real, lasting identity is built. We're not slick, we're strong. This brand defines who we are, service and mission -- driven institutions of higher learning with highly competitive athletics and deeply committed leaders."
The streamlined name, which is often already used by fans and the media, was tweaked to eliminate confusion with other similarly named organizations like the ACC. It was also changed to ensure "consistent recognition," and reinforce a "sharper, more modern identity," according to a brand packet provided by ANACHEL, a marketing and communications firm.
"Over the past year, we stepped back, listened and involved our community. That's how real, lasting identity is built. We're not slick, we're strong. This brand defines who we are, service and mission -- driven institutions of higher learning with highly competitive athletics and deeply committed leaders."
The streamlined name, which is often already used by fans and the media, was tweaked to eliminate confusion with other similarly named organizations like the ACC. It was also changed to ensure "consistent recognition," and reinforce a "sharper, more modern identity," according to a brand packet provided by ANACHEL, a marketing and communications firm.
