I can agree with the ego part but not much else. The rest of what you suggest assumes the business community or the population of Miami or South Florida gives a rat's ass on Tuesday about Canes football. I doubt that.Bob can certainly answer for himself, but I think what Ruiz believes is that being perceived as the big swinging D that returned “the U” (ick) to national prominence is what will raise his profile, feed his ego and, perhaps, generate business for his legal endeavors. He’s got the money, apparently, and doesn’t care about the ROI in the short run.