This is from the U NCAA financials documents
Ticket sales (football) per year
2018 11,098,000 ( 7 home games )
2017 9,989,000 (5)
2016 12,474,000 (7)
2015 10,512,137 (6)
2014 14,024,000 (6)
2013 11,474,840 (7)
2012 11,238,000 (7)
I’m not seeing all the extra revenue the price hikes brought in and in fact it looks like the opposite occurred. Sure, that trend will likely reverse in 2019 with the record. I thought it was common knowledge it’s more expensive to gain a new customer than keep an existing one. Predicting revenue on record setting seasons is a gamble...and the empty stadium look saps energy, saps enthusiasm, doesn’t look good to recruits and that’s X fewer number of future fans. Furthermore when all (or a significant chunk of ) the talk after a huge win and upcoming game is about the empty stands and fan turnout it’s not a good look and doesn’t generate enthusiasm as the place to be. A crowd attracts a crowd. Butts in the seats.
Does the donation money show up as ticket sales revenue? Or scholarship donation?