Of course the Wind Chill would be the one to win. Really advertises the best of Minnesota. Maybe if the Vikings changed their name to the Frost Bite and the Twins to Seasonal Depression the would win.
No hire they could make was going to instantly "put them on the map". He has already attracted more NIL and is clearly a more competent coach than Ben Johnson. Can you imagine what talent Ben would have attracted for Year 5 as a Dead Coach Walking?