I concur. If pro sports teams have "labor costs" then the collegiate teams have "labor costs".
Sports are a subset of the entertainment industry. Actors and actresses are labor costs to any film or stage production. I'm not aware of how their NIL rights are managed and line item compensated...
March Madness commercials comments.
1. The Coca-Cola fight song commercial. Keep proving that every other school's song is inferior to the Minnesota Rouser.
2. Capital One Caitlin Clark and the Capital One Gang. "My face is not a backboard!"