Norwood Teague is starting to see the side effects of the Maturi Syndrome. Lack of marketing and catering to the younger core audience who could eventually grow into the more prosperous, full-paying season ticket holder down the road.
For lack of sounding crass and immature you gotta give the students what they want.... sex, drugs (alcohol) and Rock & Roll. Give them a lot / open space / block to call their own, raise hell and look forward to gathering at every home football weekend. Yea, yea.... land-locked, urban campus does not have the space. BS.... there are unused, university owned surface lots on the East Bank with tumbleweeds blowing through them on fall Saturdays.
I think a 24 year recent undergrad now on his own would be more willing to dole out some sheckels when he remembers his halcyon days when he was getting his dry-hump on with some enbriated female freshman from Minnetonka while tailgating within eyeshot with hundreds / thousands of fellow U of M students prior to football games. These students quoted in the article are not creating memories associated a great pregame college football atmosphere. These memories create a link to the University that hopefully down the road make people give a damn what happens on Saturdays in the fall.
I'd be interested in what is going on in Indiana. They sure seem to get 12,315 students to congregate in the beautiful park across the road from the stadium on Saturday but there is no way in hell that they get anywhere close to that many into the stadium.
No doubt winning would help. Start being competitive every game, pull the occasional upset and they'll start coming back. But they'll come back faster with beer, IMO.