What happened to the Case IH redzone?

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A_Slab_of_Bacon said:
It's really telling how impactful that one advertisement is / sticks with people that so many people notice it when it isn't there.

The other ads? Eh I don't remember them.
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Yep. The people next to me (maybe you...) always made sure to react. Funny thing is that I never knew what the advertisement was for until a couple of seasons ago.
 



Tariffs shifted the Case IH red zone from The Bank to the the bottom of their income statement.
 

A_Slab_of_Bacon said:
It's really telling how impactful that one advertisement is / sticks with people that so many people notice it when it isn't there.

The other ads? Eh I don't remember them.
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tikited said:
Yep. The people next to me (maybe you...) always made sure to react. Funny thing is that I never knew what the advertisement was for until a couple of seasons ago.
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I have a buddy who hasn't gone to a game in about four years and he still occasionally messages me during games about how the Gophs are in the Case IH red zone, it was great marketing. I don't know if anyone at a Gopher game is necessarily in their target demo, but I know if I ever got into the farming business they'd be my go to
 

I just learned Case IH had deals with a lot of schools over the years to be have the Case IH red zone, including Iowa State, Iowa, Mizzou, and NC State. As previously stated, it was through an agreement with Learfield Sports
 







The-Red-Green-Show-Season-7.jpg


RED GREEN ZONE
 




I would like the Hormel Chili red zone. Good stuff with cheese, a dog and a bun on a cold fall day. I'm probably the only one.
 



mngg11 said:
I have a buddy who hasn't gone to a game in about four years and he still occasionally messages me during games about how the Gophs are in the Case IH red zone, it was great marketing. I don't know if anyone at a Gopher game is necessarily in their target demo, but I know if I ever got into the farming business they'd be my go to
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You don't think there's any farmers at the games?
 


PMWinSTP said:
You don't think there's any farmers at the games?
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I'd venture less than 3% of the season ticket holder base are in the ag industry to the extent they'd be in the market for Case IH machinery. I might be wrong, but I don't perceive a traditional farmer having 4-5 free hours to burn on a Saturday, particularly for live college football. I'll eat my words if I'm wrong
 



mngg11 said:
I'd venture less than 3% of the season ticket holder base are in the ag industry to the extent they'd be in the market for Case IH machinery. I might be wrong, but I don't perceive a traditional farmer having 4-5 free hours to burn on a Saturday, particularly for live college football. I'll eat my words if I'm wrong
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CASE IH Redzone has been on the radio broadcasts for years and years also.
Farmers listening to Gopher and Viking football while harvesting has been going on for decades.
 

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