The problem with SCSU football is that there is no tradition. The team used to play at probably the worst college football stadium in the state at Selke Field. It was worse than most high school stadiums. The stadium was a few blocks from campus, not walking distance necessarily, and had no atmosphere. You couldn't hear the loud speaker over the conversation next to you. You could stand up and yell clear across the stands and everyone would have been able to hear you. It was awful. No alums from the past 20 years care about SCSU football or are going to donate money for it.
If they want to build a program, they need to get students there who will go to games now, but will also be ambassadors for the future. However, Division II is just an expensive version of Division III. It's not on TV and the alumni aren't checking to see who won the game between SCSU and UNO-Omaha. It's sobering for those in the area or at the school, but nobody cares. In fact, St. John's University has a better tradition and is 15 miles up the road. If SCSU moves to Division III, they might as well just fade away like the college football version of Flint, Mich.
The best thing SCSU could do would be to move up to Division I for football and load the schedule with natural rivals like S. Dakota St., NDSU, UND and USD. Some of those teams have rivalries with SCSU from the WCHA.
The only sports that St. Cloud really has going for itself are obviously men's hockey and men's basketball. Once the Big Ten hockey conference materializes, SCSU will really lose out. They need to make the jump to Division I in all sports and cut out those sports that don't make sense. SCSU should move to Division I and cut baseball, wrestling, tennis, in addition to a few women's sports, too.
St. Cloud State could build a strong following with small school division one sports, as many of the teams they played against when I went there have done. Otherwise, they might as well just cut them all down to the club level because it's just going to be a money pit.