This is wildly overexaggerated.
This is wildly underexaggerated. Hell, the Gophers football head coach from 17 years ago probably spends more than 5 minutes each week talking about the Gophers by himself.
Also, it's a business. They don't talk about Gophers football because outside of a small dedicated fanbase, no one cares. I am an alum and maintain friendships with dozens of other alums. Out of the scores of them, there are two others I know who give a shit, at all, about Gopher football. They both used to post here quite a bit, but I haven't seen them on here in ages. And these are alums we're talking about - people who went to the school and love it. And if alums for the most part don't care, why would non-alums? You earn the coverage you receive, it's not gifted to you.
And meanwhile, the Vikings have a huge, rabid fanbase that consumes a ton of media about the team. Of course they're going to talk a lot about them, and flatteringly so, because they're interested in making money. I don't get what is so hard to grasp about this concept for so many people.