Each coach has their own style and personality. Fleck is probably a type AAAA. I too would have trouble working with him but the main thing is getting the players to buy in.
At this time, the media is focusing on Fleck rather than the players and team to the point of overkill. The BTN coverage of his shoes during the Spring Game was a bit too much.
The time will come when it will change from Row-this, Elite-that, Culture-blah to how about winning big and often? That is what he was hired to do.
Long time Iowa HC Hayden Fry has one of the most successful coaching trees. One of his coaches stated that "Hayden gave you enough room to do your job, but he kept the reins on you. He was a psychologist, to put it politely. He used all kinds of gimmicks and everything. He knew what he was doing. He had a reason for everything he did." Maybe PJ was lurking in his shadow.
So was Murray Warmath.
I actually think what Fleck is doing is brilliant. He is keeping the spotlight on himself, but more importantly off of the players. They have taken a beating the last few months. By Fleck playing "look at the new and shiney object" it allows the players to work on being better football players.