What the decison tell me is that CBS radio, yes New York City did not have any interest in continuing the relationship. WCCO signal is a factor, only if you have programing. WCCO has not had control of ratings for at least 15 years. But you have to ask yourself, with a 50,000 Watt station and no one listens does it actually exist? Learfield on the national level was embarassed by the broadcast, questioned what was going on.
The ratings and that translates to ad revenue was declining. Maturi and Gerlach were aware, but denied it could be Dave. They orchestarated a Sportscaster of The Year to cover the wart. When the data came back on the opening game at TCF which Ray called a series was dramatic. It showed what it could be, but they did nothing. I think two things toppled Dave and WCCO. First, an agressive bid by a locally owned station for the winter sports and a National Network for Football. That and advertisers who are some of the most loyal Gopher supporters. I am talking about Federated Insurance, Washburn-McCreavy, Kemps, TCF. There had to be some sense they were not getting a proper bang for their buck. They were loyal to the U and Learfield, not WCCO. Certainly, a nod from them and it was a done deal. Dave's connections to WCCO advertisers like The Cabinet Store, et al could not save him.
For those of you who question a funeral home advertising Gopher games. They are alumns of the U. We could use more alumns advertising on the Gopher games.