I say add a team, but I agree on ND or Nebraska. Splitting into divisions benefits the sleepers. Indiana just plain sucks, and MSU & Purdue have their streaks. In the west though, no one is dominant or pathetic. NU, UW, Iowa, Illinois, even the Gophers -- all seem to be 3-5 or 4-4 on average. OSU-Mich will always be played. PSU-OSU & PSU-Mich will draw plenty as well. Allowing a title game will allow for more parity in the conference, which will allow the mid teams the occasional program boost (Mich, OSU, PSU will never be hurting for fans). Other than Iowa, the western schools all need that.
As for BCS loss - c'mon... Yes, we get 2 teams in the BCS regularly, but all other Big Ten schools jump up a bowl, and play higher competition. I'm tired of seeing the Big Ten finish bowl season 1-7 or 2-6. That does play an impact on recruiting, and that in turn hurts future payouts -- at the price of present day payout? Dead issue. Bring in a 12th, and in the mean time, fine -- let the red & blue play a week later so we can get our name in the news too...