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New TV commercial for ticket sales.
I don't think the gopher media department are quite aware of the connotations of the idiom "when pigs fly." if they did, they wouldn't be quite so quick to be talking about pigs flying, winning and ticket sales in the same breath.
Sort of like when the student shirts said, "The Furs Gonna Fly".I don't think the gopher media department are quite aware of the connotations of the idiom "when pigs fly." if they did, they wouldn't be quite so quick to be talking about pigs flying, winning and ticket sales in the same breath.
I don't think the gopher media department are quite aware of the connotations of the idiom "when pigs fly." if they did, they wouldn't be quite so quick to be talking about pigs flying, winning and ticket sales in the same breath.
I don't think the gopher media department are quite aware of the connotations of the idiom "when pigs fly." if they did, they wouldn't be quite so quick to be talking about pigs flying, winning and ticket sales in the same breath.
Actually, I think they do know what it means (see field rushing b/c of the upset immediately following the graphic).
They aren't dumb. They know they don't have the guarantee of winning season quality product to sell. They also have a "meh" home schedule when it comes to opponents with name recognition. So they're selling 3 things in that ad: loyalty/school spirit, improvement by the team, and the excitement of potential upsets. #3 is a little bit tougher to justify b/c of the lack of name recognition schools, but this angle lets them play up the best moment from last season's home schedule. In fact, that's the only moment from last year (or the year prior) on the home schedule that you could sell as a moment people would have wanted to see.
Frankly, I don't think it's a horrible strategy. Getting bothered by the connotations of "when pigs fly" kind of ignores the fact that this is where the team is right now. We won't (and shouldn't at this point) be favored in a large number of our home games. It is what it is and I think the marketing team is actually doing a decent job in that commercial given what they have to work with.
Actually, I think they do know what it means (see field rushing b/c of the upset immediately following the graphic).
They aren't dumb. They know they don't have the guarantee of winning season quality product to sell. They also have a "meh" home schedule when it comes to opponents with name recognition. So they're selling 3 things in that ad: loyalty/school spirit, improvement by the team, and the excitement of potential upsets. #3 is a little bit tougher to justify b/c of the lack of name recognition schools, but this angle lets them play up the best moment from last season's home schedule. In fact, that's the only moment from last year (or the year prior) on the home schedule that you could sell as a moment people would have wanted to see.
Frankly, I don't think it's a horrible strategy. Getting bothered by the connotations of "when pigs fly" kind of ignores the fact that this is where the team is right now. We won't (and shouldn't at this point) be favored in a large number of our home games. It is what it is and I think the marketing team is actually doing a decent job in that commercial given what they have to work with.
if that's what you got out of it, fine.
i didn't say anyone was dumb. i didn't say it was a horrible strategy. i don't even think i was all that bothered.
you spent 200 words to get me to believe that it was a better-than-horrible strategy. i simply said: to sell tickets: winning and pigs flying might not be a winning strategy when the majority of the people who they are trying to sell the tickets to don't have school spirit, will believe the improvement when they see it and are more apt to leave before the fourth period starts than stay for an upset.
if that's what you got out of it, fine.
i didn't say anyone was dumb. i didn't say it was a horrible strategy. i don't even think i was all that bothered.
you spent 200 words to get me to believe that it was a better-than-horrible strategy. i simply said: to sell tickets: winning and pigs flying might not be a winning strategy when the majority of the people who they are trying to sell the tickets to don't have school spirit, will believe the improvement when they see it and are more apt to leave before the fourth period starts than stay for an upset.
You certainly implied it when you suggested the marketing folks didn't understand the meaning of the idiom.i didn't say anyone was dumb.
i simply said: to sell tickets: winning and pigs flying might not be a winning strategy when the majority of the people who they are trying to sell the tickets to don't have school spirit, will believe the improvement when they see it and are more apt to leave before the fourth period starts than stay for an upset.