Dave Mona, a longtime face in Gophers athletics, was hired as a “special assistant” to athletic director Joel Maturi, the athletic department announced Tuesday.
Despite the timing, Mona won't be primarily helping with the coaching search. A public relations mogul who founded the Midwest's largest public relations firm, Weber-Shandwick, he'll help with courting major donors, strengthening community ties and various other marketing projects.
Mona is plenty familiar with the University and Gophers sports in particular, having served as the color analyst for Gophers football radio broadcasts for the past 13 years and co-hosted the Sports Huddle show with Sid Hartman on WCCO Radio for the past 29. Both he and his wife, Linda, have chaired the University's Alumni Association, and both helped lead the fundraising for TCF Bank Stadium.