BleedGopher
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per the WSJ:
Minutes after his team had trounced rival Miami last November, Florida State Football coach Jimbo Fisher got a pleasant surprise. His 9-year-old son Ethan ran up to his dad on the field and leapt into his arms.
Their embrace, captured by ABC ABCA.FR -0.85% cameras, struck most viewers as a heartwarming moment—especially given Ethan's widely reported struggle with Fanconi anemia, a rare and serious genetic disease. But a different reaction emerged from one camp: Nike Inc. NKE -0.45%
In an email sent hours after the Nov. 2 game, Mark Dupes, who as Nike's assistant director for football sports marketing helps oversee the company's $4.2 million licensing and apparel deal with the school, congratulated Florida State administrators on the win. "Hey guys great win and game! Appreciate everything you all do for us! Keep it rolling."
Then Dupes turned to another matter: the sweatshirt Ethan wore during that on-field embrace. "Hey got a text from the USA Director of Sports Marketing last night telling me of how good things look w FSU and our players and sideline staff, exposure for the Brand was exceptional. Then 5 min later I rec a new message…Said ABC cameras were on Jimbo and his Son ad end of the game…His son was Wearing Under Armour FSU sweatshirt! Ouch. Can we please ask Jimbo to eliminate that from the son's wardrobe in the future! Let me know if I can help w anything. Thx guys. MD"
Asked about the email Thursday, Monk Bonasorte, FSU's senior associate athletics director, said he remembered receiving it but hadn't acted on it. "What am I going to do, go to coach and say, 'Hey can you take that shirt off him?'" Bonasorte said. "I'm not going to call Jimbo Fisher and tell him what his son can wear."
http://online.wsj.com/articles/nike-to-florida-state-coach-change-your-sons-sweatshirt-1406914196
Go Gophers!!
Minutes after his team had trounced rival Miami last November, Florida State Football coach Jimbo Fisher got a pleasant surprise. His 9-year-old son Ethan ran up to his dad on the field and leapt into his arms.
Their embrace, captured by ABC ABCA.FR -0.85% cameras, struck most viewers as a heartwarming moment—especially given Ethan's widely reported struggle with Fanconi anemia, a rare and serious genetic disease. But a different reaction emerged from one camp: Nike Inc. NKE -0.45%
In an email sent hours after the Nov. 2 game, Mark Dupes, who as Nike's assistant director for football sports marketing helps oversee the company's $4.2 million licensing and apparel deal with the school, congratulated Florida State administrators on the win. "Hey guys great win and game! Appreciate everything you all do for us! Keep it rolling."
Then Dupes turned to another matter: the sweatshirt Ethan wore during that on-field embrace. "Hey got a text from the USA Director of Sports Marketing last night telling me of how good things look w FSU and our players and sideline staff, exposure for the Brand was exceptional. Then 5 min later I rec a new message…Said ABC cameras were on Jimbo and his Son ad end of the game…His son was Wearing Under Armour FSU sweatshirt! Ouch. Can we please ask Jimbo to eliminate that from the son's wardrobe in the future! Let me know if I can help w anything. Thx guys. MD"
Asked about the email Thursday, Monk Bonasorte, FSU's senior associate athletics director, said he remembered receiving it but hadn't acted on it. "What am I going to do, go to coach and say, 'Hey can you take that shirt off him?'" Bonasorte said. "I'm not going to call Jimbo Fisher and tell him what his son can wear."
http://online.wsj.com/articles/nike-to-florida-state-coach-change-your-sons-sweatshirt-1406914196
Go Gophers!!
