I saw this the other day and it reminded me of a game day experience about three years ago at the U. We were walking back from the stadium to our parking lot on the West Bank after a game with thousands of other fans all decked out in our maroon and gold when we walked past a group of students taking a break outside one of the science research buildings. One of the students asked us , "Was there a football game today?"
Some students don't have any interest in supporting or following the athletic teams for the school they attend. I don't get that mindset myself but I guess you can't force somebody to care about something just because you do so I try to not let it bother me.