Yes, very ugly...though I'm not sure how these are any uglier than their current helmets, which are also atrocious. Frankly, between the OSU football and the hideous basketball uniforms, I don't think there could possibly be many more schools in the nation with worse-looking uniforms.
But their success goes to show you that uniforms don't really matter to anyone but the fans.
Boosters with big $$$$$$$$ help them much more.