Agree with the free student tickets, but where are you going to move the students? Into the seats where you'd lost all sorts of money, not just through ticket sales, but you're also upsetting the people who donate. Nice to castigate bean counters and folks with no vision, but this is money you're being pretty free with.
One, the Barn will never get back to the atmosphere it once had. There are thousands fewer seats. Also, TV timeouts, IMO, just kills whatever emotion starts to build. Ya, the promotions are dumb, but it's sitting there for two or three minutes without any action that is the killer.
Start winning more games, and you'll see a big improvement. Start hitting outside shots, force turnovers, and avoid stretches of absolutely awful basketball, and you'll see a big improvement.