BleedGopher
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Interesting read:
The wait list is long gone. They’ve been sending waves of emails to former ticket holders to assure them, “The deadline has been extended!” Beg your former customers to come back five times, and you don’t have a deadline, and you don’t have a wait list.
This fall Michigan is in danger of breaking its string of 251-consecutive games with 100,000-plus paid attendance, which started in 1975. Treat your fans like customers long enough, and eventually they’ll start behaving that way, reducing their irrational love for their team to a cool-headed, dollars-and-cents decision to buy tickets or not, with no more emotional investment than deciding whether to go to the movies.
After a friend of mine took his kids to a game, he told me, “Michigan athletics used to feel like something we shared. Now it’s something they hoard. Anything of value they put a price tag on. Anything that appeals to anyone is kept locked away—literally, in some cases—and only brought out if you pay for it. And what’s been permanently banished is any sense of generosity.”
After Brandon became Michigan’s 11th athletic director in 2010, he often repeated one of his favorite lines: “If it ain’t broke… break it!”
You have to give him credit: he has delivered on his promise.
http://johnubacon.com/2014/06/the-r...ers-are-bailing-on-michigan-football-tickets/
Go Gophers!!
The wait list is long gone. They’ve been sending waves of emails to former ticket holders to assure them, “The deadline has been extended!” Beg your former customers to come back five times, and you don’t have a deadline, and you don’t have a wait list.
This fall Michigan is in danger of breaking its string of 251-consecutive games with 100,000-plus paid attendance, which started in 1975. Treat your fans like customers long enough, and eventually they’ll start behaving that way, reducing their irrational love for their team to a cool-headed, dollars-and-cents decision to buy tickets or not, with no more emotional investment than deciding whether to go to the movies.
After a friend of mine took his kids to a game, he told me, “Michigan athletics used to feel like something we shared. Now it’s something they hoard. Anything of value they put a price tag on. Anything that appeals to anyone is kept locked away—literally, in some cases—and only brought out if you pay for it. And what’s been permanently banished is any sense of generosity.”
After Brandon became Michigan’s 11th athletic director in 2010, he often repeated one of his favorite lines: “If it ain’t broke… break it!”
You have to give him credit: he has delivered on his promise.
http://johnubacon.com/2014/06/the-r...ers-are-bailing-on-michigan-football-tickets/
Go Gophers!!